If there’s one type of headline that gets attention—it’s about claiming the death of something. Well, I’d like to proclaim the “un-dead” nature of a format which I think has the potential to become something more powerful than we are currently seeing today. The Micro-site first became adopted by the marketing community as a tool of convenience. It simply became too unwieldy to continue adding sections to our large company/product Websites every time we wanted to promote a new product, featu

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