Originally published at Ad Age, Digital Next If there’s one type of headline that gets attention, it’s about claiming the death of something. Well, I’d like to proclaim the “un-dead” nature of a format that I think has the potential to become something more powerful than we are currently seeing. The microsite was adopted by the marketing community as a tool of convenience. Continuing to add sections to our large company/product websites every time we wanted to promote a new product, feature

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