Don't you just hate "that kind of marketing?" Most of my readers, and in fact most search marketers, have at best an uneasy arms-length relationship with "internet marketing." You know, the kind of marketing that uses long sales letters with with big red headlines, bold claims, and gushing testimonials. The kind of marketing that bombards your inbox with the latest and greatest "new" thing. Most of us naturally recoil at "that kind of marketing." We don't want to use it in our own businesses,

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