Jeff Walker on Product Launches

I can't believe I'm the first to Digg this. Jeff Walker is brilliant. How is a product launch like a horror movie? And how to you turn a 70-page sales letter sideways?

This entry was posted on Friday, March 21st, 2008 at 10:36 pm and is filed under Product Launch Bonus. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.